Demi Morre And Ashton Together

THE ITALIANS? Tired and little time to devote to themselves. BUT WANT TO CHANGE

January 17, 2011

By Severina Cantaron

61% of Italians are too tired to do what they like and 81% did not have enough time to devote to the activities they prefer. These are the findings from research on energy, vitality and well-being to better enjoy "conducted by Braun Research Inc. with the support of Multicentrum which involved 7,260 individuals from 14 European countries.

The first cause of fatigue? For the Italians interviewed work (61%), followed by lack of time (54%) and housework (as stated 55% of women and 19% of men). And even if women have more power than men, the problem of fatigue concerns all, so that 90% of respondents see welfare as a priority to be achieved in 2011. To the question "How do you try to improve your health? 54% replied "I work" and "healthy eating".

Good intentions
Among the data collected by the research stands out an interesting aspect that characterizes the Italians: 86% of respondents had, in fact, a series of good intentions to implement during 2011. A very high percentage, especially when compared with 22% of the English or with 43% of Germans. This shows that our fellow citizens, despite the fatigue and compared with other European citizens, do not give up and they want to improve. Among the promises they have made themselves the first place there is "save money" (46%) followed by the desire for a "better balance work / life" (45%). In third place, tied between "have more leisure / hobbies" and "focus more on themselves" (41%).


The competition is precisely the good intentions for the new year to be the protagonists of the contest sponsored by Multicentrum, online at (from 12 January to 6 February). By entering the competition site on your good intentions for the new year users will have, in fact, the chance to win customized training for a period of 6 weeks to achieve it. A jury will award two final winners which will be followed by a motivator and a personal trainer with the aim of helping them to keep their promise.
In addition, giving away up to 4 Smartbox per day not only for those who expressed their good resolutions for 2011 but for voters as friends, answering the question "your friend can make it there or not?.
"We decided to reward those who want energy, vitality and well-being for 2011," says Agnès Regnault, Marketing Director of Pfizer Consumer Healthcare, Division of Pfizer Italy Srl "This competition seems to us an opportunity for users to decide how best to approach the new year. "

research on energy, vitality and well-being to better enjoy "
research on energy, vitality and well-being to better enjoy" was created with the support of Multicentrum by Braun Research Inc., an international network of research marketing and study of public opinion. A questionnaire administered in December 2010 has investigated the size of the welfare of European citizens through their desires and lifestyles.
were involved 14 European countries (Germany, Belgium, Holland, Austria, Czech Republic, Greece, Hungary, Italy, Poland, Portugal, Ireland, Slovakia, Spain, United Kingdom) with a sample of 7,260 women (60%) and men (40%) between 25 and 65. For Italy, 501 interviews were carried out.

Multicentrum
It 's a multivitamin-multimineral dietary supplement with Lutein specially formulated to meet the nutritional needs of children and adults aged 12 to 50 years. It offers a range of health benefits. Energy: thanks to the B vitamins and iron to transform food into energy. Natural defenses: thanks to Vitamins C and E and minerals like Selenium and Zinc to strengthen the immune system. Health of the skin due to vitamin A, Beta-Carotene, Vitamin C and Biotin. Protection from environmental stress: with the antioxidants to protect body cells from the effect of harmful free radicals caused by pollution and excessive exposure to sunlight.

Multicentrum
Select 50 + E 'specially formulated for adults over 50. With age, nutritional needs change, for example the need for iron and Vitamin A decreases while that of B vitamins and antioxidants increases for both men and women. Its formula helps support the specific needs of this age group. Vitality through a balanced combination of B vitamins and iron to improve the metabolic process of energy production. Natural defenses: thanks to Vitamins C and E and minerals like Selenium and Zinc to strengthen the immune system. Eye health: With a balanced mix of lutein and vitamin A. Bone Health: With calcium, vitamins D and K.